You Are Using Grammarly Wrong
Doing this will limit your growth as a copywriter.
TL;DR
Grammarly is great for avoiding embarrassing typos, but you have to take the suggestions with a grain of salt.
If you trust it too much, you’ll lose your voice and originality.
Dive deeper into each premium suggestion to learn and improve your writing.
Your goal should be to only use the "Correctness" suggestions.
Your personal typing assistant
Grammarly provides useful tips to improve your writing.
The free version only fixes your typos.
But the premium version goes way beyond that.
Premium users recieve feedback on every aspect of their writing. They can also use AI features to rewrite existing text and generate new ideas.
Great for catching typos
I’m fine with it Grammarly catching typos. It’s actully great and can save you from embersing yourself in front of a client.
Instead of seeking another person to check your writing for mistakes, use Grammarly.
Sometimes it misses, but it’s very rare and there is no reason not to use it to proofread your copy.
Editing that does more harm then good
The problem began with Grammarly’s extra tips.
In the first few months of being a Premium user, I just accepted every “fix”.
Why not? It suppose to make me a better writer, right?
But after a while, I started seeing “fixes” I wasn’t comfutble accepting.
That’s when I decieded to dive deeper and learn about each suggestion to understand the reasoning behind them.
I learned a lot, but the most important thing I realized was:
These “fixes” are just suggestions.
Grammarly can’t understand the full context of what I write. It doesn’t know my target audience or my personality.
Accepting every suggestion strips the writing of its human side. It makes me sound like a robot makes it harder for people to relate.
For the next few months I checked every suggestion but be much more selective about what I accepted.
Until eventually I didn’t accept any.
Finding the right balance (try this)
There are too many aspects involed in copywriting to be chained by a strict set of rules like Grammarly suggests.
Learn what Grammarly have to teach you, but focus on finding your voice and the right tone for every copy.
If I could go back in time to my younger self, I would have told him to:
Spend 1-2 months and learn from each premium suggestion (using “learn more”).
Stop paying for Grammarly and keep the free version on all devices.
Ditch those training wheels.
Do you still use Grammarly? Do you use the premium features at all?
I had been .. welll I’ll say “gifted” premium for a gig I was doing and it didn’t seem to dissapear after I had done the job 😂 the gravy train finally left and just started paying for it but I think I’m just going to go back to the free version like you suggest